I’m Pippa. Welcome and thanks for visiting my blog 🙂

I live in Cape Town with my 2 small-ish boys, plus 1 slightly bigger one, and our little girl. We made the move from Jo’burg at the beginning of 2020 and it’s been a good one, despite lockdown vibes.

I’m a personal stylist and studied at the London College of Fashion. However, I don’t believe that it’s necessary to have actually studied what I do, you just have to kind of have it in you, or maybe that’s just my approach. I don’t stick to the usual body shape ‘rules’ unless my clients ask that of me. Basically I love helping women and men feel good about themselves.

The term Image Consultant is one that I can’t stand. It’s just so 90s, don’t you agree, and don’t we all want to separate ourselves from that decade? I also don’t really care that much about considering your image when choosing your outfit.  My goal is to find which items of clothing actually make you happy when you get dressed, those clothes you truly enjoy wearing.

If you already know me or were already following me, you’ll know that I started my original blog over 3 years ago as a way to market my personal styling business; I dabbled in it when I felt like it, without much focus. But now things are different and I want to share a more focused message with you. So here goes..

The concept of Minimalism was introduced to me via a blog called Un-Fancy. Through Caroline’s blog I discovered a bunch of other blogs on the topic of Minimalism and Simple Living. Amongst many others, my primary influences so far have been Slow Your Home  and The Minimalists.

The journey towards leading a simple life is a constant one for me – as it is even for the experts, or so they say. I try to apply principles of Simplicity and Minimalism in all elements of my family’s life and mine, and have found it to be truly rewarding.

The definition of Minimalism by The Minimalists is a great one to explain the concept a little more:

Minimalism is a tool to rid yourself of life’s excess in favor of focusing on what’s important—so you can find happiness, fulfillment, and freedom.

Joshua Becker from Becoming Minimalist defines minimalism as “the intentional promotion of the things we most value and the removal of everything that distracts us from it.”

This quote by William Morris completely resonates with me when working towards a Slower, Simpler and more Minimalist life:

“Have nothing in your homes that you don’t know to be useful or believe to be beautiful. ”

Now, can we just clarify something?

I like to have nice things around me.

I like to wear nice things.

I am not advocating denying yourself.

However, I want to be conscious with what I choose to have around me, what I choose to buy, and particularly what I choose to bring into my wardrobe.

Through this blog I want to help you build a wardrobe that you LOVE.

I want you to open your cupboard doors each morning and feel excitement, not despair.

I’d love for you to enjoy the process of getting dressed, to discover that it is easy and simple to style your look each day. I hope my blog helps you achieve this 🙂


Please feel free to e-mail me for more information  or call me on +27 82 868 4981.